Why I Design
design delights people every day.
design makes a product useful yet desirable.
design directly addresses the needs of the user, provides new opportunities, creates room for their self-expression.
design is actively creating the value at the front end.
What I Do
globally experienced in design and strategy I'm passionate to build meaningful product experiences for people, challenging myself with complex yet meaningful problems and finally telling relatable stories that matter, for brands that speak to real users who care.
design thinking
solution creation with excellent understanding in user centric design processes starting with research by accurate observation to define and ideate innovative concepts finally confirmed by iterative prototype testings at varied fidelity
industrial design
professional skilled design development up to the detail with deep understanding of materials and processes, long time experienced in maintaining design from concept ideation to prototyping and mass production with engineering and manufacturers, e.g. ODM's in China
design strategy & brand identity
building strategic design and innovation management concepts to sustainable grow business by accurate value proposition balancing desirability, feasibility and viability
UX research
always starting with the user in mind, empathizing their world first with wide experience in user research and user testing sessions in Europe, North America and Japan
product management
executing on design strategies with strong business development by accurate product feature definition and line-up to tell relatable, emotive stories that bridge the gap between a brand's voice and tactical product benefits
education
teaching industrial design at the University of Wuppertal, focusing on design process and advanced use of digital tools
