Volker Huebner
Strategy & Design

creating innovative solutions for meaningful user experiences

Why I Design

design delights people every day.
design makes a product useful yet desirable.
design directly addresses the needs of the user, provides new opportunities, creates room for their self-expression.
design is actively creating the value at the front end.

What I Do

globally experienced in design and strategy I'm passionate to build meaningful product experiences for people, challenging myself with complex yet meaningful problems and finally telling relatable stories that matter, for brands that speak to real users who care.

design thinking

solution creation with excellent understanding in user centric design processes starting with research by accurate observation to define and ideate innovative concepts finally confirmed by iterative prototype testings at varied fidelity

industrial design

professional skilled design development up to the detail with deep understanding of materials and processes, long time experienced in maintaining design from concept ideation to prototyping and mass production with engineering and manufacturers, e.g. ODM's in China

design strategy & brand identity

building strategic design and innovation management concepts to sustainable grow business by accurate value proposition balancing desirability, feasibility and viability

UX research

always starting with the user in mind, empathizing their world first with wide experience in user research and user testing sessions in Europe, North America and Japan

product management

executing on design strategies with strong business development by accurate product feature definition and line-up to tell relatable, emotive stories that bridge the gap between a brand's voice and tactical product benefits


teaching industrial design at the University of Wuppertal, focusing on design process and advanced use of digital tools

How I Approach Design

in addition to providing a careful design sensibility and technical craft, I find great pleasure in collaborating with diverse disciplines and professionals in cross-functional, international teams around the globe.
my approach is to empower the people around me, believing in the catalytic force of teamwork to inspire design development, nurture the creative process and draw out the diverse team’s individual talents, and most of all, to have fun along the way.

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